Video - Marketing Your Online Course With Pinterest

Pinterest is an effective, yet often overlooked means of marketing your online course. Share and teach what you love and make money online teaching what's in your heart.

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Video Transcript

00:00 Pinterest is one of my favorite 00:01 marketing platforms because it's so 00:03 visual and it's also a great way to get 00:05 your brand's name out there and drive 00:07 traffic back to your website we have a 00:09 ton of instructors on teachable whose 00:12 main source of traffic is Pinterest it's 00:15 super easy to post on and share your 00:16 work and then get it liked pinned and re 00:19 pinned by others not to mention 00:21 Pinterest has a very easy ad platform to 00:23 use that can help boost traffic even 00:26 more and most importantly even with a 00:28 small budget 00:29 so this is our teachable Pinterest page 00:31 follow us when you get a chance Thanks 00:33 and I've just started building this page 00:36 not too long ago I'm going to give you a 00:38 couple of pointers on how to get started 00:40 improve your profile and then how to get 00:42 shared so your pin goes viral most 00:45 importantly Pinterest is a search engine 00:47 so use targeted keywords to your 00:49 advantage when you're naming both your 00:52 boards and your headline include a short 00:56 description in your headline like ours 00:59 ours is create and sell online courses 01:01 because this way when someone searches 01:02 for the terms your board will show up 01:05 and also and make sure that you include 01:07 a call to action in your description we 01:10 are calling out our ebook that we just 01:13 created which focuses on creating course 01:16 content and we want everyone to have 01:18 this because it's super helpful and we 01:20 want that's all we want to do is help 01:21 our audience so make sure your call to 01:24 action is something super helpful and 01:26 since you just created a lead magnet for 01:29 your course that's always a great place 01:31 to start now for design keep your cover 01:34 images or cut board cover images similar 01:37 across all your main boards as you can 01:40 see all of ours have the same font and a 01:42 similar teal gradient this way just when 01:46 people see it they know it's your brand 01:47 use straightforward board titles to 01:50 optimize for that SEO as you can see we 01:52 have teachable business tips content 01:55 creation tips social media tips to grow 01:57 your audience and make money online 01:59 those are all things our audience is 02:01 looking for and searching for and those 02:03 are the people we're trying to target 02:05 for your first board should be all of 02:07 your own original content teachable 02:08 business tips is all about teachable and 02:11 the stuff that we post on our blog 02:13 these next three boards follow the 80/20 02:15 rule it's 80% other people's content 20% 02:19 ours you know we want to give our 02:20 audience all the best stuff out there so 02:22 we need to find the best other reason if 02:24 I'm the best resources out there - and 02:26 that's what we want to share when 02:28 creating a description for your board 02:30 once again keep it SEO focused as you 02:33 can see we have our tagline again and 02:36 more longtail keyword descriptions that 02:39 explain exactly what you get from the 02:41 teachable blog and not to mention an 02:43 extra few keywords that relate to our 02:46 industry as a whole now on to marketing 02:49 your lead magnet to start off you need 02:51 to design a vertical image with the 02:53 title of your lead magnet like so you'll 02:57 want to use an image that is 735 pixels 03:01 wide which is Pinterest's max dimension 03:04 and then the height I use 100 oops 03:08 excuse me 1102 pixels your image doesn't 03:12 have to be anything fancy just make sure 03:14 your audience is clear on what the pin 03:15 relates back to just like this I have a 03:18 clear title saying the ultimate email 03:20 example guide boom you know what you're 03:22 getting you can explore Pinterest for 03:24 design ideas because as I said before if 03:27 it's a visual platform and there are so 03:29 many beautiful pins all over the place 03:30 you'd be hard-pressed not to find any 03:32 inspiration I use Photoshop to design my 03:35 graphics but you can design in anything 03:37 and canva is a great free resource to 03:39 start with as well once you have your 03:42 image designed it's time to upload to 03:44 Pinterest you can either pin directly 03:46 from your website or upload a pin 03:49 directly to Pinterest when you're 03:51 uploading your pin each pin needs a very 03:54 specific description and this is a 03:57 description we wrote for this it tells 03:59 our audience exactly what it is they're 04:01 getting and what to expect and it also 04:04 includes a small call-to-action to 04:06 incentivize them to click as you can see 04:09 it's click to get it now we want people 04:11 to click it to go back to the blog and 04:13 read because we want to get them to 04:14 download our lead magnet and we want to 04:17 get their email address now when you 04:19 upload a pin directly to Pinterest make 04:21 sure that you have you go back into the 04:25 pin and fill out the website 04:27 URL because you want when someone clicks 04:30 on it you want them to come back to your 04:31 site not just stay on Pinterest when you 04:34 upload a pin directly into the Pinterest 04:36 platform it does not populate that for 04:38 you then what you're gonna do is pin 04:40 this pin to all relevant boards so since 04:43 it's a that pin that we were just 04:45 looking at was about email email 04:47 templates that people can follow it 04:48 would go on teachable business tips 04:50 teachable content creation tips and even 04:54 make money online because you know you 04:56 send out all these emails to get people 04:58 to buy your products and now if you're a 05:00 member of any other group boards that 05:02 are relative relevant to your lead 05:05 magnet let's say design was one of them 05:09 make sure that you pin your pin to that 05:11 board because as a group board it means 05:14 there's a lot of other people who are 05:15 not necessarily following you on there 05:18 on this site and then it'll just be one 05:20 more place that you're Oddie your 05:21 audience that you're trying to target 05:23 can see your pin to find group words to 05:27 join search on pin groupie so I'm going 05:29 back to that example we had before the 05:32 ultimate guide to writing every email 05:33 you need to know for your business I 05:35 went ahead on pin groupie and search for 05:37 email marketing as you can see it gives 05:39 a list of different boards that relate 05:42 to that topic and basically what you can 05:45 do is just go through this see how many 05:48 pins each board has how many 05:50 collaborators how many followers how 05:52 many likes and repin and average pin 05:55 gets and then see if that's a good fit 05:58 for your brand and asked to join 06:00 basically all you need to go is all you 06:02 need to do is go into that board find 06:04 the board on Pinterest and email or put 06:07 a comment on one of the pins and asking 06:09 and the admin I guess of the board to 06:12 join and then they will accept you 06:15 another thing you can try to do is 06:17 promote your pin on Pinterest to help it 06:20 reach a greater number of people you can 06:22 either do a boosted engagement pin or do 06:25 a pin to drive traffic back to your 06:27 website it's up to you I would say 06:29 totally check it out Pinterest is a huge 06:31 platform that's greatly untapped by 06:33 advertisers at this moment and so it 06:36 really allows you to target the people 06:38 that you want and do it on the smaller 06:41 budget

Video - How to Come Up With a Profitable Online Course Idea

Before you can create your online course, you need to come up with your online course idea. And as simple as that may sound, there is a lot to consider. Use this video as a starting point....

Teachable Online Course Platform so You Can Teach What You Love and Make Money Online Working from Home Click Here NOW